Does Red Bull Arena influence your Red Bull buying behavior?
Small pic red bull sample 1

Red Bull Arena is the third-largest soccer-specific stadium in the US and in Major League Soccer.  As an energy drink company, we want to brand ourselves as the preferred drink of professional US soccer.  

Deliverables

We are interested in the influence that a place like Red Bull Arena would have on students who love soccer.  Specifically, answer the following: 

  1. Do you play soccer or consider yourself a soccer fan?
  2. If you were to watch a live game in Red Bull Arena, do you think you would be more likely to purchase a Red Bull either before, after, or during the game than if you watched a soccer game in a different stadium? 


    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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